Brand & Digital Marketing

branding & digital marketing

In the fast-paced domain of branding and digital marketing, my focus is on creating impactful and cohesive strategies that drive brand awareness, customer engagement, and business growth. With extensive experience in both traditional and digital marketing, I help brands establish a strong market presence and foster lasting customer relationships.

My expertise lies in comprehensive brand positioning and developing integrated marketing strategies that encompass Above The Line (ATL), Below The Line (BTL), and Through The Line (TTL) approaches. I excel in digital marketing initiatives, crafting targeted campaigns that leverage the power of social media, digital platforms, and loyalty programs to enhance customer engagement and retention.

experience highlights

  • ATL, BTL, TTL Marketing Strategies: Successfully developed and implemented marketing strategies that integrate ATL, BTL, and TTL approaches, ensuring a cohesive and effective brand message across all channels.
  •  
  • Re-branding and Positioning of Trident Brand: Led the rebranding efforts for the Trident brand, creating a refreshed market identity that resonated with target audiences and strengthened brand positioning.
  •  
  • Leading Consumer Strategy across B2C/Social Media Channels/B2B Sales Channels/Geographies: Directed comprehensive consumer strategies that spanned B2C social media channels and B2B sales channels across various geographies, driving customer engagement and brand loyalty.
  •  
  • Strategized Brand/Customer Engagement & Retention: Developed and executed strategies focused on enhancing brand engagement and customer retention, leveraging insights and data to create meaningful interactions and long-term loyalty.
  •  

Cashback/Discount/Wallet Strategy: Designed and implemented effective cashback, discount, and wallet strategies that incentivized customer purchases and increased repeat business